50 Black-Owned Fashion Boutiques Under $100 (A Growing Directory)

Hey love, The Wardrobe Therapist here. Let’s have a real talk.

It’s no secret that the black-white wealth gap in America differs greatly. According to The Brookings Institute’s, Examining the Black-White Wealth Gap, “at $171,000, the net worth of a typical white family is nearly ten times greater than that of a Black family ($17,150) in 2016.” That was only four years ago so I can’t imagine there being improvement by leaps and bounds.

So I divided $17,150 by 12 months to determine the monthly income; $1,429.17. Wow. That’s. Nuts. Why?

Well, I took it a step further and entered this number into the Family Budget Planning Calculator at calculator.me. This budget calculator divides your income by percentages. Never mind the ridiculous $500 cap on housing. Skip ahead to the 2-7% being allocated to clothing. This means a black family has a $28.50 - $100.04 monthly allowance to shop for clothes, shoes and accessories.

Key word, family. At least two people are splitting this budget.

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Now, while I am loving all of the Black business lists and articles that are encouraging us to buy Black, I couldn’t help but notice how inaccessible many of the fashion brands were. The pieces are stunning and enticing but even on the high end of a Black family’s budget, we are excluded.

So, I’ve compiled a growing list starting with 50 Black owned fashion boutiques and brands under $100. From babies to adults, footwear, accessories and more. I won’t lie, many of them were tee shirt companies so I did more digging to find more variety.

If there are any companies you’d like to add to this directory, submit it below for review. As The Wardrobe Therapist, I care about my recommendations. I will promote quality Black owned companies based on presentation, reputation and reviews.

Are we missing a brand? List it here.

My top is from Darly Armoire under TRENDY.

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3rd Eye View

Fashion sunglasses. “You will find the perfect frame based off a combination of color, comfort and cost.”

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Adorn New York

Handcrafted and custom jewelry made of leather, suede, metal and stones.

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Beads Byaree

Innovative hand crafted jewelry line.

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Bobbi Made It

Polymer clay earrings.

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Bobbi Rose

Hand painted, genuine leather earrings.

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Cee Cee’s Closet

West African printed head wraps and matching outfits. “Our accessories are designed by us and handmade by artisans in Nigeria.”

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Civil Jewelry

Gold coated, sterling silver jewelry and watches with customizations available.

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Edas

Handmade jewelry and handbags. “Feminine and staple accessories, accommodating the everyday, eclectic woman.”

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Joanna Vanderpuije

Card holders, purses, totes and more. “A London based designer and brand specialized in screen-printed textiles and fashion.”

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Lorraine West

Handmade jewelry from precious metals including gold, sterling silver, brass and copper.

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My Meskel

Ethiopian inspired jewelry.

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Third Crown

Geometrically shaped gold and silver plated brass statement jewelry.

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30 & Gold

Fashion-forward athleisure and activewear.

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Gym Tingz

“For individuals of all athletic abilities.”

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Ofuure

“An award-winning African fashion label featuring beautiful and versatile pieces with vibrant prints and bold patterns for the every day Queen.”

*More than activewear

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Zawadi

Athleisure and activewear “inspired by prints from various African countries such as Ghana,Nigeria, Mali, and Kenya.” Sizes XS-2X

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Coco’Pie Clothing

Natural hair tees, backpacks and more for kids.

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Little Muffincakes

Character based baby boutique promoting self esteem in black babies.

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Kido

Children’s books, clothes, accessories and more. kido is a combination of our most clever and colorful ideas and the affirmations we give to our children every day.

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Rah Love’s Boutique

Children's boutique that caters to children sizes 2T through 6T. We provide premium trendsetting clothing and accessories that allows your toddler to showcase their mini fashion sense.

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Tippy Tot Shoes

Leather shoes for birth to 2 years old.

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Yinibini Baby

Handmade, domestically sourced, organic cotton one-pieces, tees, pullovers and gowns.

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tip: See sale sections

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Courtney Noelle

Evening wear, cocktail and everyday attire, sizes large to 4x.

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Daily Paper

Men, women and kids clothing “fueled by the rich heritage of African culture wrapped in contemporary designs.”

*European based.

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Hanifa

“Hanifa is a contemporary Ready-to-Wear apparel line for Women Without Limits. Our collections in sizes 0-20 are feminine and chic.”

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Sammy B. Designs

Women's ready-to-wear clothing line that is feminine with an eclectic edge.

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Adorned by Chi

A black-girl anime character brand to show the softer side and break the “angry black woman” stereotype.

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Baeless

No BAE? No problem, shop Baeless.

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Briana Danyele

Custom activist tops.

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Bricks & Wood

Our products are inspired by the everyday walks of life within South Central. Our standard is a high quality presentation of contemporary streetwear garments collaborated with everyday functional goods.

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Can’t Buy Respect

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Carrots by Anwar Carrots

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Co/Lab

Caps by CO/LAB build a bond between multiple cities that normally would have no association with one another.

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Commas & Sense

Black affirmation apparel.

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God Is Dope

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Shopaholic

Designed and handmade by stylist

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Hadassador

A designer and brand. “I produce high fashion items that embody and promote texts, phrases, statements, symbols of feminism, racial/ethnic diversity, culture, self-love and more.”

More than swimwear.

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Keva J.

Keva J Swimwear provides unconventional wear for every stylish trendsetter!

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Matte Collection

Minimalist swimwear with intricate cuts at affordable prices. Available in sizes small - 2XL

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Babes

Neutrals, minimalistic and sets sizes XS-3X and maternity. Tummy control infused gear. “A brand for all shapes and sizes.”

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Darly Armoire

“Our fun and trendy shop features clothing that varies from sizes Small to 3XL.”

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Diva Boutique

Miami based, bright, vacay vibes apparel in sizes Small-3X. Also includes matching mommy and me swimwear, shoes and accessories.

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J. Bolin

A collection of show-stopping statement pieces, hand picked by celebrity stylist, J. Bolin. Sizes small to 3X.

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Kai Collective

“A London-based womenswear brand of attainable clothing with luxury aesthetics founded by fashion and travel blogger, Fisayo Longe.” U.S. sizes 0-16.

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Kiwi’s Closet

Chicago based boutique providing the “latest trends & chic wear complimented with a comfortable, cozy environment.”

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Melanie Marie

Statement tops, bottoms, jewelry, accessories and more.

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Sorella

Neutral, minimalist sizes XS-3X. “Representing strong women, working women, and independent women of all ages, colors, and sizes.”

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The Goddiss Boutique

Elegant aesthetic from lounge wear to evening wear.

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Touch Dolls

Trendiest and affordable finds by Miami based stylist Cindy V.

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Elia Vintage

If you didn’t see your favorite black-owned brands under $100 listed, submit them here.